Frequently Asked Questions


What can we help you with?

    • What is a Landing Page?

      A landing Page is a separate website page designed for a specific commercial offer. This page contains all the necessary information that motivates a visitor to decide in favor of your goods or services.

      It contains the following:

      • Copywriting and content that increases the value of your product or service
      • Benefits of the product/service
      • Conversion and sales triggers
      • Marketing optimized design (colors, block positions, etc.)
      • Answers for commonly asked questions using graphics
    • What do I get by purchasing a Landing page?

      You are getting a high quality modern marketing tool that motivates your potential customers to leave their contact information or buy your goods/services. They are often compared to sales managers as they provide all of the information your clients and customers need, all while limiting distractions or other actions they can take besides claiming your offer. This tool works 24/7 with no holidays.

    • What are landing page benefits?

      Landing page is an effective tool for marketers and entrepreneurs. Having landing pages in your marketing arsenal gives you the following benefits:

      • Page targeting a specific audience.
      • High conversion rate. Using a landing page for advertising purposes increases the conversion up to 10-15%. Because it is a single page, it eliminates any additional links and transitions where you may loose your potential client.
      • Through content on the landing page you can fully convey the benefits of your product/service, and "speak" to your target audience–addressing their desires and fears.
      • Landing Page collects visitors’ contact information. This builds your list of potential customers, which your sales representatives can get in touch with.
      • It is your 24/7 online sales representative.
    • What is a conversion rate?

      Conversion rate is a number that indicates how many people visited a page vs how many people claimed your offer. It is calculated based on a formula (converted visitors/total visitors*100%). This percentage allows marketers to identify how successful the landing page or quality of the traffic is.

    • Landing Page vs Website

      The distinction is better understood when you compare the results of sending traffic to both.

      Traffic is send a homepage

      1. Websites are always loaded with links and navigation. Your potential clients have an option to leave, and forget why they landed there.
      2. Visitors see irrelevant information.
      3. By spending resources on bringing traffic directly to your website, the resources are not used to their full potential, which brings your ROI down.

      Traffic is send to a landing page

      Once a visitor lands on a page he/she does not have an option to wander on a different page or go through a link to another website. This reduces the possibility that your potential client wanders away without claiming your offer. But visitors who are interested in your business will most likely leave their contact information or buy what you sell directly from the page.

    • Why should I have a landing page if I already have a website?

      A landing page and a website have different purposes. They are simply different marketing tools, even though they are often used in a similar way.

      Landing page is optimized for conversion

      It is always focused on one or a few objectives- lead generation and/or sales. Landing page conversion rates range from 10-30%.

      Websites are optimized for multiple functions

      Websites are more generic, and serve as information hubs, portfolio showcase, blogs, among many other functions. A website conversion is often from 0.1% to 1%.

    • My product/service is very complicated, will a landing page work for me?

      Yes, it definitely will. Landing pages are ideal for complicated products and services as they explain everything in an easy and engaging way.

    • How do I get started?

      Fill out the contact form on this page, and our specialist will contact you within 48 hours to assess your needs and guide you through our process.

    • Why should I hire a digital advertising agency?

      As with anything, there is a good and a bad way of doing things. Choosing a professional digital advertising agency over doing it yourself will result in much better ROI of your advertising efforts. Both Google’s and Facebook’s advertising networks are quite complex in their features and settings, and while they appear user-friendly from the outside, they are designed in a way that ensures that your budget is spent in the fastest way possible while bringing mediocre traffic. Our team of digital advertising experts will ensure that your ad copy, targeting, scheduling and optimizations are done with the best marketing practices in mind, bringing you the best quality traffic possible.

    • Is digital advertising better than traditional advertising?

      Research shows that a combination of both traditional and digital advertising produces the most successful marketing results. Traditional advertising, however, could get quite costly, and often has high entry barriers. Digital advertising redefined the rules of the game by introducing advanced targeting options, while making advertising accessible for every budget.

    • Once you set up the campaign, why am I paying a management fee? Shouldn’t it just run on its own?

      A successful digital advertising campaign requires constant monitoring, split testing and optimizations to ensure that the budget is spent in the most optimal way possible. In the case of Google AdWords, the entire ad network is an auction, and therefore there is an everyday battle for the best quality traffic. The Facebook ad network contains very extensive targeting parameters, which require testing. We analyze every account daily and make data-driven strategic decisions to ensure that our campaigns generate the best results possible.

    • Why should I work with you instead of your competitors?

      Most importantly–we are really good at what we do. Our team of digital marketing experts will learn about your business, your audience, and your competitors in depth, and will make sure that your advertising budget is spent in a way that yields the best results possible. We are fully transparent–your advertising spend is charged directly from your credit card by the advertising network, while our management fee is charged separately. All changes and optimizations in your account are carefully documented by our account managers in our client management software, which our clients have full access to. You can keep track of what we do, when we do it, and why we do it at your convenience.

    • Do I need to sign a contract?

      No, our service operates on a month-to-month basis. We don't believe in forcing our clients to sign contracts. We want our clients to be our partners because we bring them value, not because they have to. Should you want to stop using our service, let us know 10 days before your next billing cycle, and we will cease management of your account.

    • How do I get started?

      Fill out the contact form on this page, and our specialist will contact you within 48 hours to assess your needs and guide you through our process.

 
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